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KEY ACCOUNTABILITIES & ACTIVITIES
This section describes the principal outputs required from the job.
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Key Accountabilities
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Key Activities
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- Discovery Scoping & Research Planning
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- Lead the scoping of discovery engagements with stakeholders, clarifying business challenges, research objectives, decision needs, and success criteria.
- Develop research plans covering appropriate methods, participant selection, evidence requirements, timelines, and delivery dependencies.
- Prioritize research questions and hypotheses based on uncertainty, business relevance, and the decisions that the findings need to inform.
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- User Research & Behavioral Insights
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- Conduct and guide qualitative and quantitative research, including interviews, observations, surveys, and analysis of relevant user behavior data.
- Analyze user needs, motivations, pain points, and journey barriers, distinguishing observed evidence from assumptions and reported preferences.
- Synthesize findings into actionable behavioral insights and opportunity areas, documenting limitations and the strength of supporting evidence.
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- Root Cause Analysis & Problem Framing
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- Diagnose internal challenges using stakeholder input, process evidence, and performance data to distinguish underlying causes from symptoms.
- Develop structured problem statements, hypotheses, and issue frameworks to guide analysis of complex or ambiguous challenges.
- Validate identified causes with relevant stakeholders and assess their implications for efficiency, user experience, and potential interventions.
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- Growth Discovery & Experiment Support
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- Partner with the Growth Unit to assess user segments, journeys, and adoption barriers relevant to prioritized growth opportunities.
- Validate critical assumptions and contribute research input to experiment hypotheses, target users, and proposed success measures.
- Interpret research and experiment findings with the Growth Unit and recommend follow-up investigation, iteration, or further validation.
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- Cross-Functional Problem-Solving
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- Lead assigned internal problem-solving initiatives across departments, aligning participants on objectives, responsibilities, and expected outputs.
- Facilitate workshops and collaborative analysis to develop solution options and evaluate their feasibility, potential value, and dependencies.
- Coordinate validation of proposed solutions and document agreed recommendations, action owners, and handover requirements for implementation.
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- Insight Synthesis & Advisory Recommendations
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- Integrate research findings and operational evidence into clear assessments of user and organizational challenges and innovation opportunities.
- Develop recommendations and communicate options, trade-offs, expected outcomes, and evidence gaps to relevant decision-makers.
- Prepare executive presentations and advisory outputs that connect findings to practical decisions and proposed next steps.
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- Research Methods, Tools & Quality
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- Develop and refine research methodologies, toolkits, templates, and quality criteria to enable consistent and scalable discovery work.
- Review research designs and outputs for methodological rigor, bias, traceability, and appropriate handling of participant information.
- Maintain reusable research assets and share specialist guidance with colleagues to strengthen research and structured problem-solving capabilities.
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- Learning, Impact & Continuous Improvement
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- Define engagement measures and track outcomes with relevant stakeholders.
- Assess the impact of research findings on decisions, experiments, and improvements.
- Capture lessons learned to improve discovery practices and knowledge sharing.
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- Policies, Processes & Procedures
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- Follow all relevant departmental policies, processes, standard operating procedures, and instructions so that work is carried out in a controlled and consistent manner.
- Comply with all relevant safety, quality, and environmental management policies, procedures, and controls to ensure a healthy and safe work environment.
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- Information Security
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- Comply with all relevant information security practices and standards to ensure data integrity and confidentiality.
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