Principal - Product Manager Job

ROLE PURPOSE

The aim is to state the overall significance of the job from the organization’s perspective.

To lead and implement the product from end to end through strategic thinking and market analysis to achieve product success according to the policies and procedures followed in Elm.

KEY ACCOUNTABILITIES & ACTIVITIES

This section describes the principal outputs required from the job.

Key Accountabilities

Key Activities

1. Product Strategy & Vision

• Define and communicate product vision and strategy aligned with business goals and market trends.
• Conduct market research, competitive analysis, and customer insights to identify emerging trends, customer needs, and growth opportunities.
• Collaborate with executive stakeholders to ensure alignment of the product strategy with the overall company vision 

2. Product Lifecycle Management

• Manage end-to-end product lifecycle from ideation, development, launch, to ongoing enhancement.
• Ensure effective cross-functional collaboration between engineering, design, marketing, sales, and other teams involved in the product lifecycle

3. Cross-functional Leadership

• Collaborate with engineering, design, marketing, and sales teams to deliver products effectively.
• Lead cross-functional teams in the successful execution of products, ensuring adherence to timelines, budgets, and quality standards. 

4. Continuous Improvement & Innovation

• Gather and analyze customer feedback to inform product improvements and innovation.
• Conduct in-depth market research, customer interviews, and data analysis to gather insights and validate product decisions. 

5. Performance Monitoring & Reporting

• Define key performance indicators (KPIs) and measure product success against goals.